Date：2021-02-01
In the early morning of January 28, 2021 (Beijing time), Century Bird (stock code: EZGO) officially landed on NASDAQ, the United States, and "brushed its face" in Times Square, the United States, to show the people of the world the charm of Century Bird brand in New York, the United States! Century Bird perfectly completed its trip to the United States for listing. All shareholders and the core team witnessed the milestone moment of landing on NASDAQ. So far, Century Bird has become the second domestic two wheel electric vehicle brand to successfully list on NASDAQ after Xiaoniu, and also the fifth in the industry.
As a well-known brand in the electric vehicle industry, Century Bird EZGO was highly sought after by investors. On the first day of listing, it opened at US $10.59, up 164.75%. The circuit breaker was triggered six times in the session, and finally closed up 352.75% to US $18.11. It is reported that this IPO is a milestone for Century Bird Electric Vehicle, which has been founded for 20 years. It marks that Century Bird has entered a new stage of development. It has made a qualitative leap in both brand image and brand strength. More importantly, it will further improve the core competitiveness and profitability of Century Bird, greatly inspire team morale, and promote the company to a new level.
Adhere to the win-win concept and win the trust of partners
On January 28, Century Bird held a thank you banquet for listing in Changzhou Marriott Hotel. On the brightly lit stage, the Century Bird team and its partners, as well as the leaders of relevant departments in Changzhou, witnessed this important moment that can be recorded in history. As a well-known brand in the electric vehicle industry, win-win cooperation is the development concept that Century Bird has always adhered to, and has also gained the trust and support of its partners.
At the thank-you luncheon, Liu Yuxing, Chairman of Century Bird Electric Vehicle, reiterated the development orientation of Century Bird for openness, empowerment and win-win. Liu Dong said: With the successful landing of Century Bird in the capital market, more resources, advanced technology, brand awareness and professional operation ability can be used to bring more development opportunities and long-term growth value to shareholders, so as to truly achieve win-win cooperation and promote the development of the industry.
Person in charge of Tianjin Plant Left: President Yu Right: President Yin
After 20 years of step by step growth, Century Bird has finally ushered in a memorable milestone: listing is a matter of course, but also forge ahead! 2020 is a year full of challenges for the whole world. Century Bird overcame many difficulties along the way, which also proved its own strength and determination. Competitive business model, solid business and high growth performance are the foundation for Century Bird to successfully land on NASDAQ after withstanding the test of severe external environment.
Multiple advantages show the good development trend in the future
EZGO, as the fifth share in the two wheel electric vehicle industry, has been founded for 20 years. With its strong strength in brand development, R&D innovation, market layout and other aspects in the field of electric two wheel vehicles, EZGO leads the industry's smart high-end development, injects new vitality into the industry's development, and is highly recognized by the capital market. After being listed, Century Bird can use the power of capital to complement its weaknesses and strengthen its chain. From the perspective of the industry, its many competitive advantages are also showing its good future development trend.
In this era of rapid change, most of the eliminated industries or enterprises fail to respond in time to changes in the Chinese consumer market.
In recent years, with the rapid development of China's economy, the consumption concept and demand characteristics of consumer groups have changed dramatically, and consumption upgrading has become the main theme of the market. For enterprises, how to recognize this change in market structure and find new demand points in the subdivided fields has become the key. In the electric vehicle industry, consumers no longer define electric vehicles as simple riding tools, but also as an integrated travel solution integrating appearance design, intelligent control and multiple functions. In the face of the new demand for electric vehicles, the high-end, intelligent and other attributes of electric vehicle manufacturers such as Xiaoniu, No.9, Century Bird, etc. are prominent.
In this transformation of market demand, Century Bird keenly grasped the market opportunity. In terms of products, except for the national standard, light electric motorcycle, electric motorcycle, Xiusan and other conventional products, the Century Bird market is positioned at "high-end"+intelligence. In 2020 alone, Century Bird spent a lot of money to cooperate with well-known design companies to design and develop its own unique four innovative series of products: the most American standard car independently researched and developed, double 80km/120km intelligent super electric motorcycle, the Commuter Scooter crossover car and fashionable lithium tram jointly built with Ford Motor of the United States, which were unveiled at the industry exhibition in Nanjing. Both intelligence and beauty were supported, becoming landmark innovation achievements in the industry.
With the acceleration of consumption upgrading, the product iteration speed of Century Bird is also accelerating. Behind the rapid iteration is the strong technical heritage and R&D strength of Century Bird. After 20 years of precipitation, Century Bird has now formed an innovative R&D system based on "product development+technology research+intelligent innovation three wheel drive", and will continue to practice the concept of high-quality development. Centering on the strategy of "good cars, durable and inexpensive", it will return to the source of products and manufacture electric vehicles that consumers can use with ease, confidence and comfort.
Satisfying product demand is the first step to impress consumers, while service is the basis to retain consumers. Although the service perceived by consumers is intangible, the operation behind it is really supported by heavy asset entities.
In 2020, the impact of the epidemic on consumer behavior and demand, The electric vehicle channel is moving towards "Flat, fragmented, sinking, efficient and community-based evolution. In the face of such a new situation, whoever can take the lead in initiating channel change will have the right to speak in the market. At present, the number of Century Bird distribution stores has achieved full coverage in key cities nationwide, sinking to third and fourth tier cities and even township markets. Century Bird adopts multi-dimensional marketing strategy support for different markets in the layout of channel sinking, according to the company's unified VR The image, unified standard, established franchise stores and areas, and the market expansion followed the principle of "from point to area, from old to new, from near to far, from easy to difficult", steadily advancing.
In addition, the advertisement of Century Bird High speed Railway has also been launched in succession, covering Changzhou, Wuxi, East Wuxi, Xuzhou, South Tianjin and other major producing areas and markets. The anti-aircraft gun advertisement is also in the implementation plan. The investment in high-altitude advertising echoes with the promotion of ground marketing, thus strengthening the brand's activity!
Recently, the flagship store of Century Bird Electric Vehicle, Xiadian Road, Gulou, Xuzhou, was officially put into operation. As one of the largest electric vehicle stores in Xuzhou, it covers an area of more than 800 square meters. Under the company's operation and system strategy, this franchise store provides standardized training for its owners from four sectors: business, goods, services, and user experience, and conducts intelligent management for the franchise store through the two-tier integrated system operation, so as to continuously improve the overall operation capability of the franchise store from point to point. In this way, the operation of Century Bird franchise stores will be more standardized and systematic from products to services. These are the preconditions for the franchise stores to improve customer acquisition ability, improve sales conversion rate and long-term development, and are also the top priority of market renewal and upgrading.
Every change is the embodiment of channel competitiveness. With the "spark" of Century Bird franchise store, more offline stores in the market will usher in an integration period, so that under the unified management of Century Bird, dealers can survive and develop better, and the entire Century Bird terminal market will also usher in a qualitative upgrade.
In the accelerating period of channel change, Century Bird has woven a channel network that takes user experience as the core, penetrates from the first and second lines to villages and towns, and integrates online and offline. This network is the foundation for Century Bird to reach more users with its products and services, and is also the key to Century Bird's long-term and rapid development. The long-term development of Century Bird will also bring mutual benefit to dealers. At the same time, Century Bird will increase research and development to promote the development of channel markets. Channel development and capital markets will promote each other and develop together!
Throughout the world, successful enterprises all depend on solid basic skills. Especially for manufacturing enterprises, if they want to achieve transformation and upgrading under the background of increasingly fierce competition, economic downturn, rising production costs and human costs, they must lay a solid foundation for manufacturing. As early as 2015, the State Council issued the "Made in China 2025" strategic power three-step strategy, which pointed out that by 2025, through the large-scale popularization, promotion and application of "Internet+Manufacturing", we will promote the pilot demonstration of new generation intelligent manufacturing in key areas, promote the transformation and upgrading of Chinese manufacturing, and achieve the goal of moving from a manufacturing power to a manufacturing power.
Nowadays, with the rapid development of Internet, AI, precision manufacturing and other technologies, the transformation from Made in China to Intelligent Manufacturing has also taken an accelerated step. In this era, only by following the trend of transformation and upgrading from "Made in China" to "Smart in China" and planning the layout in advance, can we continue to grow bigger and stronger.
At present, electrification, intelligence and networking have become an important topic for the future development of electric vehicles. How to meet the needs of users and combine technology with travel products is the key to the reform and innovation of each car enterprise. In recent years, Century Bird has comprehensively improved the intelligent property of the whole vehicle in the product development stage, built a "smart factory", supported by "smart" manufacturing, and promoted the reform and development of the enterprise. At the level of intelligent supply chain, in order to provide customers with high-quality vehicles that meet their expectations in a timely manner, the "quality" and "intelligence" of products are improved through the manufacturing collaboration platform.
At the same time, on the basis of intelligent manufacturing, the key to maintain the brand vitality of Century Bird is to maintain attentive and reassuring customer service. The core brand awareness of "good car, durable and inexpensive" is vividly displayed in every product of Century Bird. With regard to the future, Century Bird will focus on the four major design languages of high intelligence, high appearance, high quality and high reliability to lead the market.
With the successful listing of NASDAQ, the construction of Century Bird intelligent factory in the future will be accelerated, which will further improve the capacity and production efficiency and release more brand energy. In the case of Century Bird, we have seen the epitome of the upgrading of the electric vehicle industry from Chinese manufacturing to Chinese intelligent manufacturing.
In general, the listing of Century Bird EZGO has made the market focus on high-end intelligent manufacturing of electric vehicles led by Century Bird again. The mode of Century Bird is of great significance for the transformation and upgrading of many electric vehicle brand enterprises. In the future, Century Bird will actively participate in major domestic industry exhibitions to further enhance the brand's popularity and influence in China. At the same time, the company will also increase its investment in advertising and promote its brand's market awareness and reputation with the help of the Internet and traditional media.
The growth of the enterprise and the development of the industry complement each other. It is the responsibility of Century Bird and the industry to build a Chinese electric vehicle brand. With many advantages, Century Bird walks steadily and is now officially landing on NASDAQ. In the coming days, Century Bird is bound to use the power of capital to continuously improve its R&D capability, accelerate its R&D pace, and find more transportation options and hopes for consumers!
