The "four gains" sales method of the electric vehicle terminal is to "get in, see clearly, stay and buy".

First, bring in

Only by attracting consumers to exclusive stores can you complete the sales process. We have designed 18 attractions: electric car show, free test drive, itinerant exhibition, electric car race, first report, sponsored news, soft articles, banner wars, group introductions, online publicity, safety lectures, user services, to the store on delivery.

Two, see clearly

After all the above activities, consumers have come to the electric vehicle store to let consumers see what? How to see clearly? We designed a "six see", that is, to see strength, see products, see information, see display, see the environment, see service.

Three, stay

It's a common scenario in electric car stores where customers go around the store without stopping and leave immediately; passers-by are more like tourists, looking only at the door and turning away.

How can we keep customers in stores? Our practice in practice is "four stay eight training", that is, environment stay, emotional stay, buy guide stay, service stay, shop assistants and shop assistants for instrument training, language training, mentality training, responsibility training, professional training, product training, public relations training, skills training.

Four, buy away.

The front "lead in", "see clearly", "retain" three-step singing, there is a demand for consumers will decide to buy.

But how many steps should consumers take to buy money and goods? Is the salesman's task accomplished when consumers pay for it? The business of the store store is ready. How can we do business outside the store? These questions are answered by "buy away".

According to our practice, consumers have to go through eight steps from decision-making to purchase to riding the electric bike home, namely, decision-making - car selection - trial ride (test) - inquiry (performance, warranty, after-sales service, etc.) - payment - Invoicing (registration) - re-inspection - departure. In the middle of any problem, the electric car will remain in the exclusive store.

One of the eight steps above is not available in many electric car stores. Our approach is to register the contact information and basic information of the buyers into user cards and keep them on file. Timely and accurate search of consumer information. This laid the foundation for after-sale service. Monopoly stores must leave room for after-sales service, cultivate consumer loyalty, and ensure the reputation of the brand.